What I will learn?

• Product: Designing offerings that solve real problems — from features and branding to packaging, product lifecycle stages, innovation, and managing product lines or portfolios.
• Price: Setting the right value perception — pricing strategies (penetration, skimming, competitive, psychological), cost-based vs. value-based approaches, discounts, and how price influences demand and profitability.
• Place (Distribution): Getting products to customers efficiently — choosing channels (direct, retail, online, wholesalers), supply chain basics, logistics, inventory management, and building effective distribution networks in physical and digital worlds.
• Promotion: Communicating value and building desire — integrated mix of advertising, public relations, sales promotions, personal selling, digital marketing, social media, content, and influencer strategies to reach and engage target audiences.