SSUAA Trainings

Description

This eye-opening Psychology Behind Good Advertising course reveals why some ads capture attention instantly, build trust, spark desire, and drive action, while others get ignored. Drawing from consumer psychology, behavioral economics, neuromarketing, and real-world examples, you’ll master the science that top brands use to influence decisions subconsciously.

What I will learn?

  • Core principles: reciprocity, scarcity, social proof, authority, loss aversion, commitment/consistency, and liking
  • Emotional triggers: tapping into fear, joy, belonging, status, awe, and identity-based motivation
  • Cognitive biases & decision shortcuts: anchoring, halo effect, mere exposure, and how the brain processes ads
  • Modern applications: authenticity in an AI-saturated era, emotional contextual targeting, color psychology, storytelling that resonates, and building trust without hard sells
  • Real tactics: ad copy that persuades, visuals that stop scrolls, urgency without manipulation, and ethical persuasion for long-term loyalty
by SSU Accounting Association

The Psychology Behind Good Advertising

Categories 📺 Advertising, 🤙 Marketing
Course level:Beginner
Course Duration: 10m
Last Updated:January 14, 2026
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