SSUAA Trainings

Description

Unlock the essential skill that fuels sustainable revenue growth for businesses selling to other businesses: B2B Lead Generation. This practical, results-focused course teaches you how to systematically identify, attract, qualify, and nurture high-quality prospects who are ready to engage with your solutions — turning cold audiences into warm sales opportunities.

What I will learn?

  • Defining your Ideal Customer Profile (ICP) and buyer personas to target the right companies and decision-makers
  • Building high-quality prospect lists using tools, databases, LinkedIn, and data enrichment techniques
  • Mastering outbound lead generation: LinkedIn outreach, cold email sequences, personalized messaging, and multi-channel prospecting (without being spammy)
  • Implementing inbound lead generation: content marketing, SEO, webinars, thought leadership, and website optimization to attract leads organically
  • Leveraging modern channels: social selling, paid ads (LinkedIn, Google), ABM (Account-Based Marketing), and automation tools
  • Qualifying leads effectively: lead scoring, MQL vs. SQL definitions, and handoff processes to sales
  • Nurturing prospects through drip campaigns, personalized follow-ups, and relationship-building tactics
  • Measuring success: key metrics (cost per lead, conversion rates, pipeline velocity, ROI), tracking tools, and optimizing campaigns for better results
  • Real-world case studies, templates, scripts, and ethical best practices in today's privacy-focused, post-GDPR world
by SSU Accounting Association

What is B2B Lead Generation?

Categories 💸 Sales
Course level:Intermediate
Course Duration: 9m
Last Updated:January 13, 2026
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